Bakuchiol plant I have been looking forward to writing this post for a long time. Bakuchiol is one of those ingredients that seems to be everywhere these days, especially in clean beauty brands. It's often referred to as a "plant retinol" or a "natural retinol alternative." But is that really the right way to think about bakuchiol? Is it truly a 1:1 replacement for retinol? Should everyone start tossing out their retinol products? Let's take a deep dive into bakuchiol—what it

Does your skincare routine make you feel as happy as this lady appears to be? If not, you are not alone. Let's be honest, there are a lot of claims, suggestions and beauty "best practices" floating around the interwebs. Many companies want us to believe that we need an entire 10 step process, that rotates with the changing of the moon to achieve healthy, hydrated skin. But do we?? Really?? I'll skip to the answer. No!! Ok, you can stop reading now. No, I'm kidding, don't do t

Is it sandal weather yet? Not yet, but I can feel it coming! Over here in Idaho we are experiencing what I like to call "false spring" -...